Portfolio
Content Strategy
& Storytelling.
Helping brands grow through aesthetic content, reels, and audience-focused storytelling.
Portfolio
Helping brands grow through aesthetic content, reels, and audience-focused storytelling.
This behind-the-scenes content was captured during an active fashion shoot alongside a professional camera crew. My role involved recording BTS moments, creating short-form content during production, and capturing raw creative processes that could later be transformed into engaging reels and story content for social media.
The goal of this content was to make the audience feel connected to the brand beyond just the final photoshoot results — showcasing the energy, teamwork, and creative direction happening behind the camera. This type of BTS storytelling helped increase audience engagement and gave the brand a more authentic and relatable digital presence.
I’m Sneh Chaudhary, a social media strategist and content creator focused on building community-driven brands through engaging digital storytelling and short-form content. Currently pursuing a B.E. in Computer Science at BMS Institute of Technology & Management, I combine creativity, trend awareness, and strategy to create content that connects with audiences and drives measurable growth.
Over the past 1.5+ years, I’ve worked closely with UNICO, helping grow the brand’s Instagram presence from 500 to 12,000 followers through a reels-first content strategy, consistent visual branding, and active audience engagement. I produced multiple viral reels with over 100K+ views, managed daily stories, designed promotional creatives, and contributed to BTS content production alongside professional camera teams.
My approach combines aesthetics with strategy — from trend research and reel editing to storytelling and community management. I specialize in creating content that not only attracts attention but also builds a loyal and engaged audience.
My vision is to build community-first brands that create genuine connections, not just content for consumption. I aim to help businesses develop a strong digital identity through visually compelling storytelling, strategic content, and meaningful audience engagement.
Developed the visual color direction for UNICO’s Winter Hoodie Collection Drop-1 using Canva, focusing on a balanced mix of bold and neutral tones to reflect a modern streetwear identity.
The palette was designed to maintain brand consistency across social media campaigns, promotional visuals, and product presentation while creating a clean and minimal aesthetic for the winter collection launch.
This project highlights my approach to creating engaging short-form fashion content designed for Instagram’s reels-first algorithm. From capturing dynamic shots to editing transitions and selecting trending audio, the focus was to create visually appealing content that feels modern, energetic, and aligned with the brand’s identity.
The reel was planned to maximize audience retention and engagement while maintaining a clean and consistent aesthetic. By combining trend research, storytelling, and fast-paced editing, the content helped strengthen the brand’s online presence and connect with a younger digital audience.
This reel was created to blend fashion, lifestyle, and visual storytelling into a piece of content designed for high engagement on Instagram. The focus was on capturing clean visuals, smooth transitions, and a strong aesthetic that reflects the identity of the brand while keeping the content fast-paced and platform-friendly.
From content planning and shot selection to editing and trend-based execution, this project showcases my ability to create short-form videos that feel both visually premium and organically engaging. The reel was designed to increase audience attention, strengthen brand recognition, and maintain a consistent social media presence.
"Reliable, creative, and always ahead of trends. Working with Sneh brought consistency and identity to our social media presence."
Creative direction. Content strategy. Digital storytelling.
Let’s build something worth watching.
